TikTok’s live commerce feature is a game-changing way to build authentic relationships live and turn viewers into customers. To get started, you need to switch to a TikTok Pro Account and meet the eligibility requirements, which typically include growing to 1K+ followers and residing in a market where live shopping is available. Once you’re set up, you can activate product tagging through your commerce preferences.

Before going live, plan your content carefully. Decide what products you want to showcase and SNS フォロワー 増加 サービス develop a talking points list to keep the flow smooth. Showcase unique selling points, show it in action, and answer common questions in advance so you’re instantly responsive. Incorporate visual aids, lighting, and a clean background to make your products look their best.

As soon as you start streaming, interact from the first second. Acknowledge commenters personally, give instant replies, and prompt viewers to comment. Activate the shopping tag feature to pin products in real time. Viewers can tap the shopping icons to view specs and pricing and buy instantly within the stream.

Launch flash sales or exclusive live-only deals to drive immediate action. For example, say "The first 50 people who buy get 30 percent off" to trigger rapid conversions. You can also host product contests or ask viewers to like, share, or comment to enter for a chance to win a product.

Build hype before going live. Share sneak peeks on your feed, leverage your highlights, and alert your newsletter audience or your Instagram audience. Ask your staff or brand ambassadors to spread the word.

Once your broadcast concludes, review your analytics closely. Review viewer count, how long they stayed, and top-performing items. Apply the metrics to improve your next session. Save the video and edit highlights for your profile.

Staying predictable builds trust. Schedule streams at a fixed weekly slot so your audience knows when to tune in. Over time, you’ll cultivate a loyal following, and your sales will grow naturally through unfiltered, human-centered shopping experiences.