Link building Inbound links for SEO include anchor and non-anchor links. Anchors include a primary search term, as this keyword plays a crucial role for search engine ranking. Bare links are equally significant – this includes plain URLs, while user interaction matters because it provides a route for bots; bots go the target page along with internal pages, which is useful your project. Updates are shared through tools like Majestic, SEMrush, and Ahrefs. When the number of links is limited for one of the services, the analysis focuses on the platform with the highest count in backlink volume because of delays in indexation.